Antwerp Pride calls for action with new theme
‘Do not just march, listen. act. commit.’ This call to action is the new theme of Antwerp Pride. It was announced Thursday evening during the official kick-off. The theme reflects the rapidly changing world as we know it since the rise of Donald Trump—jokingly referred to during the kick-off as “the biggest DT mistake in recent years.” The slogan urges everyone not only to join the Pride parade, but also to listen, show solidarity, and (re)affirm their support for the LGBTQ+ community.
“The new theme is actually a bit of a sequel to last year,” says Wilfried Eetezone of Antwerp Pride. “Last year, we had Many Voices, with many underlying themes. We’ve continued that idea. We also thought about something like ‘Just March’, but the world has become more complex. It’s hard to capture everything in one word, so this year we decided to take a different approach.”
With this theme, Antwerp Pride aims to send a message not only to companies but also to the wider community. “It’s more necessary than ever,” Eetezone adds. “Especially considering everything that’s happening—not just in the US, but also in Hungary, Poland, and other countries. It’s really time for us all to come together and show what we stand for. And that doesn’t only mean coming to Pride to party. We’ll keep celebrating, of course, but we’re also asking people to take a moment to reflect on what it means to be here, and what you can do in your own environment to ensure that people at risk of discrimination feel safe.”
Despite the challenging climate, Antwerp Pride president Geert Van Praet sees opportunities. “At first I thought: what is that guy on the other side up to? But it now gives companies a chance to take a stand. Will they continue to support inclusivity, or will they step back? We all know that diversity can’t be stopped. You can slow it down, but consumers have a voice too, and then the story changes. Those who choose not to join us now may win in the short term, but they lose in the long run.”
Van Praet noted that some sponsors pulled out due to pressure from their American parent companies. At the same time, he welcomed new partners like Microsoft and Disney, and praised long-time supporters like Coca-Cola for going the extra mile this year.
The Antwerp Pride program is still being finalized. In addition to the usual events such as the Saturday parade and various parties, a few new elements have been announced. This year, responding to requests from rainbow and blended families, Pride Kids will be introduced—a special program for families with young children.
This year, 83 delegations will take part in the parade. Antwerp Pride will take place from August 10 to 16.
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